Whether you’re new to luxury timepieces or a seasoned enthusiast, there are many ways to get your watch-related content fix. While online watch journals (like luxxee magazine) are fantastic sources for in-depth information, social networks such as YouTube and Instagram are also great to keep up with watch trends or learn more about timepieces. From thoughtful watch reviews to an inside look at which watches celebrities are rocking, here are ten social media accounts we recommend.
DailyWatch (Instagram)
If you’re not sure where to begin on Instagram, DailyWatch is a solid start. With over 2.5 million followers, it’s the world’s largest watch IG account. Along with their own photographs, DailyWatch reposts pictures from other sources several times a day, so it’s an efficient way to discover other timepiece accounts you’d like to follow.
Celebrity Watch Spotter (Instagram)
Celebrity Watch Spotter dishes out what timepieces famous people (mostly men) are currently wearing, complete with side-by-side pictures of the celebs and their watches. The captions even offer a detailed breakdown of the watch, including specs, retail price, and street value. From athletes to actors, business tycoons to royalty, think of this Instagram account as the TMZ of A-list wristwear (but way less scandalous).
Dimepiece (Instagram)
Also celebrity-focused but with a heavy dose of nostalgia, Dimepiece features famous women and the watches they wear. Managed by Brynn Wallner, Dimepiece is a fun and refreshing watch-centric account that — unlike so many other watch Instagram profiles — doesn’t take itself too seriously. It’s a joyful blend of pop culture and watch culture.
Watch Anish (Instagram)
Watch Anish shows you what life could be like if you were a celebrity and/or had a bottomless fund to spend on amassing the best watch collection money could buy. Some of the most expensive watches in the world are highlighted on this account, along with plenty of champagne, private jets, exotic cars, lush resorts, and all the other trappings of the high life.
Watch Fashionista (Instagram)
The aptly named Watch Fashionista Instagram account is where Misha shows us how to impeccably style high-end watches. She pairs watches from the likes of Audemars Piguet, Patek Philippe, Cartier, and Rolex with sumptuous jewelry to create the perfect arm stack.
pbandwatches (Instagram)
Run by Toronto-based photographer “PB,” pbandwatches is just what you need if you’re looking for gorgeous luxury watch photography to scroll through. Expect a healthy serving of watch beauty shots and macro shots — and for food fans out there, pbandwatches loves to lay his timepieces on sumptuous plates of food too.
Julie Kraulis (Instagram)
Another creative based out of Toronto, Julie Kraulis uses her incredible drawing skills to create oversized sketches of some of the world’s most recognizable timepieces. Her Instagram account gives us a glimpse into her insanely detailed creations. In addition to commission projects, she also sells prints of her graphite drawings — an ideal accent piece for any watch enthusiast’s den.
Jenni Elle (Youtube)
Having uploaded her first video in January 2020, Jenni Elle is a relatively new face on YouTube. She describes herself as “a German watch lover that enjoys talking about everything watch related.” Her channel is packed with watch reviews (covering various price points), watch comparisons, and useful tips for newer collectors. Thanks to her charming personality and casual approach to talking watches, Jenni Elle has built a loyal following that values her opinions.
YoureTerrific (Youtube)
YoureTerrific’s combination of solid camera work, music editing, and calm (almost robotic, but in a good way) narration style results in videos that are a pleasure to watch and to listen to. There's no hyperbole or shouty-ness that seems to plague so much of the platform and his hands-on reviews of watches like Cartier, Rolex, Breitling, Panerai, and others are both comprehensive and entertaining.
Teddy Baldassarre (Youtube)
While Teddy Baldassare is clearly knowledgeable about watches and consistently delivers high-quality videos to discuss them, the highlight of his YouTube channel is his adventures with his BFF, Kevin O'Leary from Shark Tank. O’Leary is obsessed with luxury watches, and pairing them with custom red straps is his signature look (and he has the bank account to fund his expensive hobby). So the pair often go watch-shopping together, which is always a good time for not only them but also for viewers.
